From Gucci and Versace, to Adidas and Ellesse, Louis Tomlinson's fashion choices and style demonstrate depth and diversity, and a blatant refusal to be limited by expectations.
Dedicated social media accounts track and record what he wears and tabloid publications now incorporate his fashion choices into their articles, complete with links to purchase the items. Whether he's in a $55 Gosha Rubchinskiy t-shirt on the stage at Ultra 2017 in front of thousands, working in the studio with Matoma wearing a $1,140 Vetements Hoodie, going casual in $39 Topman Denim shorts while partying with Steve Aoki in Ibiza or on the red carpet at the Pride Of Britain Awards suited up in a $1,135 Dries Van Noten blazer, he makes it work.
Over the last few months, Louis has been using his social media to provide even more insight into his fashion style (read more about his penchant for footwear in our article If the Shoe Fits). From customised sneaker designers such as Dominique Chambrone (Surgeon Studios), to Street Style designers like MISBHV, and fashion trend publications and influencers such as Highsnobiety, Louis continues to demonstrate his keen interest in cutting edge styles.
Whilst the attention his enviable social media following brings to these brands is important, it is the engagement of his fan base that maximises the impact. By sharing his own style direction as well as new trends, his fans are being introduced to breakout designers and their products. In the same way that Louis introduced many of his fans to the exciting world of EDM (Electronic Dance Music) with his Steve Aoki collaboration, 'Just Hold On', through fashion he is continuing to expand our horizons.