Louis Tomlinson x Vetements
Louis' choice of style has been a favorite topic amongst his fanbase, maybe more so the loyalty he shows to specific brands. Our last article in this series focused on his love for Russian designer Gosha Rubchinskiy, and this time we take a look at Gosha's haute-couture peer, Vetements' Demna Gvasalia and one of Louis' greatest style companions.
Early in February 2017, Louis shared a selfie on his Instagram wearing a Vetements Red & Black Champion Edition Antwerpen Hoodie and four days later rocked a Vetements Champion USA hoodie on the Late Late Show, seven days following the initial Instagram post Louis posted a picture wearing a Vetements Metalhead faces-print zip-through sweatshirt. For many, what he was wearing seemed irrelevant, but some however, released cries of jubilation. Had our favorite style icon finally immersed himself in the fashion world's greatest disruption?
Louis was then seen decked out in Vetements at LAX, another hoodie in London, a different set of Vetements clothing at Heathrow and all this was in the month of February alone!!
Rocking a Vetements Basic “Staff” T-Shirt to the Artists for Grenfall Charity Single recording, The Observor Magazine photoshoot, Vetements in Dallas, LA, London, all over his Instagram and in July Louis made New York his runway and Gvasalia's creation his product as we were treated to various new pieces across several days.
Much to our dismay, Louis then appeared to take a break from the brand mid-October. Our fears were allayed though when his incredible performance on the X Factor proved the doubters wrong.
Louis rocked Vetements during his rehearsal. Donned Vetements on his pants for his performance, paired with Vetements Sock Runners and a hoodie featured in the controversial collaboration with Vetements, Umbro and DHL. And if that wasn't enough he ended his evening in a Vetements x Tommy Hilfiger JOYCE Capsule T-Shirt.
About his brand, Georgian-born Demna Gvasalia said in a Vogue interview this year, “If you force an idea, it’s never as strong as when you really love it. We never really planned to disrupt anything; we just sort of wanted to do it our way and I think that's how -- seeing it from the outside -- it looked like we were trying to disrupt something. In a way, we did, but it wasn't to prove something. We just wanted to do it the way we felt was the right way. I think that's where the disruption comes in.”
Wanting to do something in a way that feels right and believing that forcing an idea is never as strong as when you really love it definitely sounds like the mindset of our favorite Doncaster native. Louis' adoption of upper class streetwear adds to the character we already love.
Written by Maree | Edited by Rachel
Original premise and analysis | Alex Mitchell, Bachelor of Fashion Student