Who's Who On Team Lou?
Earlier this week, The Sun confirmed that Louis Tomlinson has signed-on as a solo artist with Sony owned Syco Music (UK) and RCA Records (US). Whilst it had long been suspected in some circles that this was the route he would take, the confirmation reveals another piece of the puzzle that makes up Louis’ solo team. But who's who in team Lou?
Update: July 14, 2017 - Epic Records has announced that Louis has signed with them as his US label, not RCA records.
Update: May 3, 2018 - The Sun has reported that Louis has left James Grant Group and is currently searching for a new team. Louis is being courted by several management firms.
Louis is signed to Syco Music and Epic Records who are record labels under Sony Music Entertainment (SME). Sony is one of the "Big 3" record companies alongside Universal Music Group (UMG) and Warner Music Group (WMG). For additional context, Harry Styles is signed with Columbia who are under Sony, Niall Horan is signed with Capitol Records who are under UMG, and Liam Payne is signed with Capitol Records (UK) and Republic Records (US) who are also under UMG.
There has been no official announcement of Louis' signing from Sony and he has yet to be added to their website.
Syco Entertainment is a joint venture between Simon Cowell and Sony Music Entertainment. Syco Entertainment has three main divisions, Syco Music, Syco TV, and Syco Film.
Syco Music has a roster of artists including One Direction, Little Mix, Fifth Harmony, and James Arthur. Syco TV operates The X Factor and Got Talent franchises. Syco Film has produced "One Direction: This is Us" and "One Chance", which starred James Corden as Paul Potts, who rose to fame on Britain's Got Talent.
Whilst there has been no official announcement from Syco Music about Louis' signing, Tyler Brown, Managing Director of Syco Music, tweeted this confirmation on June 7:
Epic Records, along with Columbia Records and RCA Records, is one of the three flagship record labels of Sony Music Entertainment. Epic boasts artists such as Camila Cabello, Fifth Harmony, Michael Jackson, 21 Savage, DJ Khaled, and Jennifer Lopez on their roster.
Epic Records confirmed Louis' signing (July 14, 2017) via a retweet of Variety's tweet:
"One Direction’s Louis Tomlinson Signs With Epic Records (EXCLUSIVE) article"
Louis has yet to be added to their website.
Simon Jones PR
Louis' public relations is managed by Simon Jones PR (SJPR). Simon was previously one half of HJPR with partner Jonathan Hackford. The company dissolved in late 2015 and Simon retained One Direction as his client. His other clients include Niall Horan, Little Mix, and McFly.
Paradigm Talent Agency
Within North America, Louis' talent bookings are managed by Marty Diamond and Jonathan Adelma of Paradigm Talent Agency.
James Grant Group (FORMER agency as of May 3, 2017)
Louis signed with James Grant Group (JG) in June 2016, a talent management agency covering entertainment, sport, literary, and social talent sectors. The company has been steadily acquiring new strings to its bow including US based Hall or Nothing in late 2012 to add a music management division. Martin Hall, of Hall or Nothing, is famously known within the fandom as the "Mystery Coffee Guy" who was pictured with Louis in LA in June 2016 (see image below).
In March 2017, JG also acquired Deckstar, a US music management company with a special focus on electronic dance music and includes Steve Aoki on their roster. Deckstar was founded in 2006 by Lawrence Vavra, the late DJ AM, and Matt Colon. Both Matt and Lawrence are now shareholders in JG and Matt is also on the board. Matt is well known to Louis' fan base as an integral part of Steve's team.
Fans will be most familiar with JG representative, Russell Eslamifar (see image below), Louis' former manager, who escorted him on the 'Just Hold On' promotional tour of LA and NYC. Russell previously worked as a Creative and Media Manager at Syco Entertainment until he joined JG in June 2014.
Jasper Waller-Bridge (see image below) has been listed as Louis' new manager on the JGG website as of the end of 2017. Jasper was publicly seen out with Louis and Louis' friend / PA, Oli Wright at a LA Galaxy VS LAFC game on March 31, 2018.
Article written by Rachel with contributions from Miya.