#BackToYou ft. Bebe Rexha
BACK TO YOU
LOUIS TOMLINSON x BEBE REXHA x DIGIFARMANIMALS
DROP DATE: JULY 21, 2017.
On the morning of June 24th, 2017, (GMT) the world received astounding news. Louis Tomlinson and Bebe Rexha confirmed their speculated collaboration! The talented duo confirmed the track is titled Back To You, as fans suspected through the registration of Back To You in BMI and ASCAP. You can read about the song registration here.
Bebe and her team were seen on set in Doncaster on May 20th, the same time as Louis and his team, filming for a video shoot. This confirms that the Back To You music video will most definitely feature a look into Louis' hometown, as well as include cameos from his childhood friends and favourite places. You can read more about the video shoot here.
Back To You was seemingly written at the beginning of the year, when Nick from Digital Farm Animals posted an Instagram photo of him and Louis in the studio. The writing/production of the track also includes the talent of: Sarah Blanchard, Richard Boardman, and Pablo Bowman. You can read about these singer/songwriters and their styles here.
Louis speaks about the single in the Back To You press release: "I'm so excited to announce my single Back To You with Bebe Rexha and Digital Farm Animals is out on July 21st! With this song we wanted to write something a little less soppy. It's about that one person that no matter how hard you try, you keep coming back to. All your support has been amazing and I can't wait for you to hear the track. "
The collaboration single is set to release July 21, 2017. Our team will provide Louies (and Rexhars) with all information regarding how to stream/buy/promote when the time comes! Keep an eye out for more of our posts.
In preparation for the new single, Louis and his team have given his social media a #BackToYou makeover. Louis posted the Back To You cover art on his Instagram, with the caption: "July 21st .... #Backtoyou":
Louis changed his Twitter header and Facebook header and icon:
... and the official Louis Tomlinson website features an entirely new layout.
This layout includes a countdown to the drop date of #BackToYou (July 21, 2017), as well as links that will allow anyone with a Spotify account to pre-save the single. By pre-saving, Back To You will be automatically added to your Spotify playlist on the release date! While not displayed on the site, Back To You can also be pre-ordered on iTunes.
Louis' team sent out a newsletter (on June 30th) regarding #BackToYou. You can sign up to receive newsletters from Louis' official website here. This is the newsletter:
Louis tweeted this on the same day his social media was stocked up with #BackToYou content:
Members of Louis' team (including Jordan Green, who photographed the #BackToYou project, Simon Jones, and Russell Eslamifar) took to social media to promote Back To You:
Here are previous social media posts made by Louis, Bebe, and their team members! Also featured below are Twitter interactions between Louis, Bebe, and fans. These interactions happened the day the single was announced, before the public was given a release date:
Our team is ecstatic and cannot wait for the release of Back To You.